After recent collaborations with LFC creating hats, shirts and hoodies; 47Brand bring their retail outlets to Anfield.

With 47Brand’s history of producing the official headwear of baseball, American football, hockey and basketball across America it was only a matter of time before they breached the UK. With football among the most popular spectator sports out here, there was always going to be a market for 47 to tackle.

47 started, well, in 1947. It was the hustling nature of two young Italian twins Henry and Arthur D’Angelo that paved the way for 47 as a business. They began peddling sports memorabilia on the streets of Boston at the mere age of 12. The pair grew up and 47 established itself as the go-to for official sports memorabilia.

Now, as the official headwear supplier of Liverpool FC, they continue to offer fans the merchandise that not only reflects their team colours and badges, but is also well designed and of the highest quality.

Given the opportunity to set up shop physically outside of a huge stadium like Anfield on match-days is bound to bring in huge revenue. With the addition of RR shops to stadiums, fans don’t even have to step foot inside a club shop to have merchandise put right in front of them. A mere glace at one of these eye-catching shops is enough to make a sale in the modern day, with impulse purchases being a huge factor in capturing maximum revenue.

The design of this shop is a perfect blend of 47’s simplistic style and Liverpool’s traditional look. With our graphics team on hand, RR provided a fresh new look to an existing unit with a full vinyl wrap.

If you’d like to learn more about Rapid Retail shops or our limitless possibilities for customized graphics, call us on +44 (0) 1386 555044 or email