The project for JD sees a basic container transformed into a stylish and secure retail outlet

The bespoke store was supplied to JD, sports fashion multichannel retailer with over 700 existing stores in 19 territories across the globe.

Situated at the Windsor Park stadium, which tenants the Northern Ireland national football team, the solution will serve as an outlet for JD to sell sports merchandise. A partnership with the national side may see official jerseys among their offering.

Custom-configuration and flexibility are the solutions key features, giving the option for customers to walk inside or be served over the counter. The exterior panels and display headers offer maximum branding opportunity, with the flexibility to be changed to suit different events.

Although container conversions are not necessarily the norm for Rapid Retail, the team have undertaken this transformation with great pride, creating a unique retail experience, perfect for the national stadium.

For more information, contact Rapid Retail on +44 (0)1386 555044 or email