Rapid Retail has helped Barcelona FC maximise sales, while improving the fan experience.

Barcelona FC is one of the most successful and well supported clubs in the world. The team play their home matches at Camp Nou, which has a capacity approaching 100,000 – making it the largest stadium in Europe, and the second largest association football stadium in the world by capacity. Barcelona is committed to providing a world-class fan experience and Camp Nou is far more than simply a sports stadium. It has been designed as a ‘destination’ that draws in the crowds daily, with a range of retail, dining and entertainment on offer.

Concept

Rapid Retail has worked with Barcelona for many years and is proud to have provided the club with multiple retail units during this time. These units vary in size, allowing the club to capitalise on all available space. They are used to sell branded merchandise, offering visitors a chance to grab a memento of their day and to feel part of the action.

The portable shops are open year round, solar powered and can be securely locked up when not in use.

Design

Rapid Retail has designed, built and installed multiple units at the ground to date. This includes:

  • 2x 12 metre pop up shops
  • 4x 6 metre pop up shops
  • 2x 3 metre pop up shops
  • 3x concourse retail units

Barcelona portable shop units

 

Result

Each unit is fully branded, smart and eye-catching. They help Barcelona to maximise revenue by capturing sales within high footfall areas. They also reduce queuing and increase opportunities to see, try and buy merchandise – both of which also help to improve the shopping experience of visitors.

Nick Daffern, Rapid Retail MD, commented: “There’s a reason why the team at Barcelona has returned to us again and again – we offer them a cost-effective and highly professional service.

“The club continues to add even more of our retail units to the ground because they really work! They help maximise revenue while aiding the experience of fans, something that clubs of all sizes aspire to achieve – and can achieve, by renting or purchasing our pop up shops, kiosks and display units. We deliver anywhere in Europe and thanks to the large volume of stock we hold, can turn projects around very quickly.”

For more information, or a quote, call the Rapid Retail team on +44 (0)1386 555044 or email nick@rapidretail.co.uk

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