O2 is a leading UK retailer, supplying mobile phones and phone contracts to both consumers and businesses. The company has in excess of 450 stores, a number of which are franchisee-owned. When a franchisee in Northern Ireland approached Rapid Retail in need of a pop up shop, the team was delighted to help.
The Junction Shopping Centre in County Antrim is an outlet village that boasts around 80 individual fashion, retail and catering outlets, including high street and designer brands. The O2 franchisee needed a portable retail unit that would be suitable for use in an external area, beside the shopping centre car park.
The key challenge for Rapid Retail was creating the shop to be highly secure (as sim cards and other valuable stock would be on the premises), while at the same time being open and visually inviting to shoppers. The pop up shop also needed to effectively replicate the look and feel of a bricks and mortar O2 shop, while being robust and hard wearing to withstand its external location.
The team designed, built and installed a fully branded and powered, 8m x 3m retail unit.
The pop up shop was given a glazed front opening, to make it accessible and welcoming. Internal fittings used within static O2 shops were then incorporated into the design, helping it achieve an authentic brand look and feel. For security, a steel roller shutter was put in place, which could be closed and locked when the unit was not in use. A strong room with safe was also included, for storing items of value.
The end result was an attractive, inviting shop unit that grabbed the attention of passing trade and provided the O2 sales team with a suitable area for selling and signing up new contracts.
After initially renting the pop up shop and testing the market and location, the franchisee went on to buy the unit outright.
This type of portable retail unit works perfectly for maximising sales and making the optimal use of external areas, such as car parks and concourses.
The potential applications are broad and include: coffee shops, clothing alterations, dry cleaning, barber shops/hairdressers, key cutting and shoe repairs.
For more details, call us on 01386 555044 or email firstname.lastname@example.org