As we head into autumn, with summer feeling like a distant memory, we look back over some of the highlights of an exceptionally busy season.
West Bromwich Albion
The Hawthorns becomes home to one of our latest products – the Guerrilla Merchandising Unit, which has already proven to be an innovative and practical solution; offering several benefits such as easy deployment via pallet truck and maximum branding capacity. With these solutions already flying out, we expect them to continue to be a huge success, in and outside of the sports sector.
When looking to enhance your offering for ticketing and programme sales, who better to call than Rapid Retail? With the modernistic new Tottenham Stadium in the spotlight, only the best would be suitable for such a phenomenal piece of architecture.
With these kiosk solutions situated across the grounds, visiting fans will have easy access to matchday programmes in numerous locations – without the queues.
With the success of previous Co-op pop-ups, Rapid Retail has developed 2 additions to be utilised as stand-in shops whilst Co-op supermarkets are closed due to renovations or unforeseen circumstances.
The first being a 5m x 2.9m, fit for areas with restricted footprint and access. The second being a larger 9m x 2.9m, which is more in-line with what you would expect from a small supermarket. Although limited to only one aisle, by maximising the use of space internally, all essentials are stocked including refrigerated items.
These solutions are truly the future of portable retail, with much interest being shown across a variety of sectors.
Olympique Lyonnais are among the many French clubs that are taking advantage of RR solutions to strengthen their match-day offering; creating easy access for visiting fans to tickets, merchandise, food and drinks. In this instance, The Groupama Stadium becomes home to a Rapid Retail first – the concierge bag-drop unit.
This product provides a solution to an issue that is not so prominent in the UK. With French stadiums not allowing visitors to bring large bags or helmets into the stadium, there are of course people who require somewhere to safely store their belongings. That’s where our concierge solution shows its worth.
With 7 of these units deployed across the stadium, it provides all fans with easy access to the services when visiting the ground. With accessibility being priority, the windows are specially designed to reduce difficulty for people with disabilities.
A rival of OL across the pond; Olympique Marseille follow in the footsteps of other clubs such as PSG, utilising modular trailer solutions for easy-to-deploy merchandising on match-days. This trailer features as part of the fan area – a huge and ever-growing part of modern football stadia that is becoming extremely prominent for clubs across Europe and beyond.
AS Monaco also enhance their retail offering through Rapid Retail, with the deployment of a 4m merchandising solution to drive revenue and fan experience. Sporting the club’s signature red, the store can be recognised easily, and fans can pick up their new shirt prior to, or after the game.
A new catering solution has been deployed at Stade de France on behalf of our client Sodexo, making use of a large 10m walk-up solution fitted with utilities for serving food and pouring drinks. This solution provides a vital outlet for what is a busy and buzzing stadium with various events taking place throughout the year.
Paired with Rapid Retail’s flagship Event Superstore, these goliath solutions prove to be a strong duo, covering all bases for visiting fans to improve their visit.
Once again, the requirement has arisen for more Tote Betting kiosks to be dispatched to Kelso Races; offering additional outlets for racegoers to place bets on a raceday. These polycarbonate solutions provide not only a cost-effective, but functional and secure environment for a wide variety of purposes.
Merchandising in Student Unions is the forefront of new business start-ups and budding entrepreneurs looking to develop their business knowledge first-hand. With a Mobile Merchandising Unit from Rapid Retail, a pop-up retail environment can be easily deployed and stored away as and when required, allowing for a flexible and effective retail display.
As the year draws to an end, many new and exciting projects remain on the horizon for Rapid Retail. If you’re wondering how we can help you, give us a call on +44 (0)1386 555044 or email firstname.lastname@example.org and we’ll be delighted to discuss your requirement.