Rapid Retail Solutions – Portable Retail Unit for Quickstitch
Rapid Retail has come to the rescue of designer shoppers needing a quick tuck in their tux or a hem on their Hilfigers.
A well-known national clothing repair and alterations business has teamed up with Rapid Retail, to install new kiosks in McArthur Glen designer outlets, which will allow customers to have their garments altered within hours.
Midlands-based Rapid Retail has designed, supplied and installed its first bespoke retail unit for Quickstitch at McArthur Glen’s Cheshire Oaks outlet near Ellesmere Port, a rapid retail solution for Quickstitch who are aiming to roll out the in-outlet service nationally.
The businesses started to work together late in 2014 when Quickstitch owner Phil Harker approached Rapid Retail to develop a unit that would blend in with the McArthur Glen outlet layout, while offering a friendly and welcoming area for customers. Now, customers can expect a same-day service for alterations, all carried out by Quickstitch tailors and seamstresses in the specially-designed units. Rapid Retail worked on a design that not only reflected the Quickstitch branding, but also is a comfortable and airy place for staff to work and customers to visit.
Phil Harker said: “Due to the nature of designer outlets, clothes are not always available in all the sizes so we can alter any item of clothing to fit, within just a few hours. Rapid Retail quickly understood what we and McArthur Glen needed to achieve in terms of presence, branding and service”.
Nick Daffern, managing director of Rapid Retail added: “Both Quickstitch and McArthur Glen are prestigious names, with great reputations. This is not only a traditional retail unit, but also a workplace with a customer-facing area. There were elements of the brief that demanded flexibility in terms of design and we were able to deliver those effectively with a view to working on further outlets with Quickstitch in the future. It is good to experience two businesses growing together”.
Rapid Retail already works closely with customers in the retail sector in food, beverage and sports clothing but this is its first contract with a clothing alteration company.
McArthur Glen, voted the number one outlet operator in 2014, currently has 20 destination designer outlets across the UK and Europe. It has just reported a record number of designer brands being added to its portfolio, many of which are sold at prices offering customers savings of 30 – 70% of the recommended retail price. Designer Outlets have become part of an integrated, multi-channel approach to retailing.
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