Taking a closer look at the range of concourse units supplied by Rapid Retail and how they’re put to good use by clubs and brands across Europe.

The craze for concourse retail continues deep into the colder side of the year, as several clients across Europe come calling for our increasing popular Mobile Merchandise Units or MMUs – and who could blame them!

Let’s start by breaking down the options. RR produce 3 types of concourse retail unit – the Programme Trolley, the Small Concourse Unit and the Large Wardrobe Unit. So, what’s the difference? Well, take a look below.


As you can see, there’s a great range of sizes and styles for different purposes. Let’s talk about some of the advantages of taking one for your club/brand.

Firstly, and most obviously… Portability. Given that the units come with high quality castors with breaks, the units can be moved around with ease and stored as and when is required. Taking up little space and offering a point of sale almost anywhere you can imagine (not volcano compatible).

If you decide to take your units outside for a stroll, you’ll have no trouble with weather conditions causing wear on the units as they are robust steel structures, built to last for as long as they’re required. With this in mind, you really can take your POS anywhere, without the need to worry about the integrity of the units.

These points are just further demonstration of why these units are so popular across a wide and varied range of sectors. From safari parks to rugby clubs, if you have something to sell, you’ll find a use for one. With customization on offer to bring the units to life, our clients get the full package when it comes to design. However you picture your dream MMU, in whatever colour, RR can bring it to life.

But it’s not all about looks. What about the security of the unit? Well, with lockable front doors on the wardrobes and lockable roller shutter on the small concourse unit, you can safely store goods inside the units without risk of damage or theft.

Reasons to go for a larger outlet

In some instances, these merchandise units just aren’t suitable for what is required. With walk-in shops offering customers the chance to pick up and examine merchandise before purchasing, it’s easy to lure in the impulse buyers. Not only that but the protection from the elements might just lead to a few additional sales.

At large events where there’s a huge flow of customers, there must be multiple serving points in order to keep queues down and customers happy. With units up to 36 sq m there’s plenty of room for staff and stock – leaving no potential customer without someone to serve them.

Additionally, these units are more compatible with different industries. For example, one of our standard merchandise shops could be kitted out to sell food and drinks with fridges, counters, sinks etc. This has been accomplished many-a-time before, and with pop up street food locations everywhere you go, we can expect to produce many more.

When it comes to branding, you have a lot more space on these shops to advertise your club/brand and your goods. It’s impossible to miss an RR shop, complete with custom graphics and paintwork and stocked full of merchandise. A large billboard header sits atop capturing the attention of all passers by.

With optional extras for all units, big and small, including front counters; additional shelving and shop fittings; RR delivers the complete solution custom to your requirements. If you’d like to find out more about our MMUs or any of our other shop units, please call us today on +44 (0) 1386 555044 or email sales@rapidretail.co.uk for a no obligation chat about what we can offer you.