The fully branded retail space has been placed within the club’s grounds, selling merchandise and programmes. According to the club, the addition of the highly professional unit has helped to raise the club’s profile. It also allows them to capitalise on sales from those visitors who may otherwise never go inside, where the existing shop is located.
“We’ve doubled our sales, which is fantastic growth,” explains Vic Kirby, a member of Evesham United’s executive committee. “Every person that visits and every club that comes here, sees the shop and says ’wow’!”.
Nick Daffern, MD of Rapid Retail, commented: “Building the brand, increasing the retail footprint and driving revenue for clubs is what we’re all about. The unit at Evesham United proves the tangible value that a portable retail unit can generate for clubs of any size.“
He added: “What this project demonstrates is that portable retail units aren’t something that is purely limited to the likes of the Premier League and top level sports clubs. They are a viable option for any club and we have options to fit all budget levels and requirements.”
Helping non-league football clubs improve their revenue
For smaller clubs, where budgets may be more modest, or where space may be limited, a compact pop up shop can be the ideal solution. Whether it’s to increase sales of merchandise and programmes, or used as a bar or catering outlet.
Rapid Retail units offer a self-funding and affordable way to add retail space and increase customer turnaround. They can also improve the overall experience of spectators by minimising queuing time.
Rapid Retail is the UK’s leading provider of pop-up shops and portably retail space. The fully branded retail units have, since 2007, been used by sporting venues across Europe. Clients range from Premier League, Championship and lower league football clubs, to national and premiership rugby clubs, European football clubs, national stadiums and sports retail brands.
For more information and an informal chat about how our units could help you, call our friendly team on +44 (0)1386 555044.