Enhancing retail experience at racecourses across the UK & Europe
MAXIMISE REVENUE OPPORTUNITY
Our solutions provide the perfect cost-effective alternative to traditional brick & mortar club shops. Coverage of high-footfall areas generates greater opportunity for race-day sales from passing fans.
MINIMISE QUEUE TIMES
By splitting sales force across multiple outlets in busy areas of the ground, queue times are reduced, minimising waiting times for paying fans and boosting impulse purchases.
FAST & COST-EFFECTIVE ALTERNATIVE TO
BRICK & MORTAR
Modular construction is known to be on average 50% faster than brick and mortar, and generally more cost-effective to produce. Our rental plans offer a revenue spend with no capital expenditure required.
CUSTOMISABLE DESIGN & FEATURES
Our solutions are not only designed to suit your brand aesthetics, but can be customised to ensure maximum functionality and visual appeal. From internal seating and serving areas to external signage and custom livery; creating the ultimate bespoke solution has never been more simple.
CONSULTATION & ADVICE
Our team of experienced sales professionals are always on hand to take your enquiry and discuss the best way of achieving your required solution, providing technical guidence and visual inspiration.
Providing a simple yet all-encompassing design process to ensure maximum funtionality through construction, and brand emphasis through external livery and signage.
Our logistics services allow for clients to relax and leave the work to us – delivering products to clients’ doorsteps and providing on-site installation as part of our turnkey package.
Issues or queries after deployment? No problem! Our after-sales team are always on-hand to assist over the phone or on-site to ensure everything is running smoothly.
Britbet – Cheltenham Racecourse
With modern technology enabling gamblers to place their bets anywhere at any time, on their phones and digital devices, it may seem like betting shops are a thing of the past.
Although this may be true in part, the same can’t exactly be said for portable betting shops. Given the situational advantage, these shops can be positioned anywhere across racecourses, stadiums, and events all over – offering a new and equally efficient way to bet – without the mobile data.
Rapid Retail has recently undertaken the production of 12 betting kiosks for our client Britbet to be set out across several of the UK’s major racecourses, starting with Cheltenham. RR, with its wealth of experience in both production and logistics, is offering a full turn-key solution; producing, transporting and maintaining the units for the foreseeable future.
The kiosks will be constructed from steel in a 3m x 2m size and a larger 4.5m x 2m size. Complete with billboard headers, safety service windows, canopied service area and digital displays. Amongst other integral components, we now begin to create the ultimate solution for nationwide pool betting.
Many thousands of people come along to race days all across the UK, with the vast majority looking to try their luck on a horse or two. The atmosphere of the day only enhances the thrill of the race, with crowds of fellow racegoers along for the ride.
But with limited access to betting booths due to the masses or the distance, many people will be reluctant to queue for an hour just to potentially lose their earnings. For some, a long queue might just be their sign to ‘give it a miss’.
For those who save a few quid on the race they never bet on, no problem. For those looking to capture all potential revenue and offer a fast and effective service – not so great.
With the addition of these kiosks, racegoers are no longer swarming to one or two outlets to place their bets. Spread across the ground, these kiosks cover a larger footfall and significantly reduce queue times – music to the ears of those running the show, as their vital revenue is only increased.
Are you looking to maximise revenue & increase your retail footprint? Contact us below to discuss your requirement
Rapid Retail’s modular solutions, services and logistics expertise make us the supplier of choice for many venues and retailers across the UK and Europe. If you are looking to maximise your retail offering with Rapid Retail, we are here to help. For more information on how we can assist you, please contact us on +44 (0) 1386 555044, or firstname.lastname@example.org.