Trailers and RMUs Launch
Following on from the success of our bespoke shop units and kiosks, we are proud to announce the introduction of Trailers and RMUs to our range. Together, these exciting new products will provide a broad offering to UK and European customers, based on their retail and merchandising requirements.
For customers requiring additional transportability, the new distinctive trailer units offer clients a flexible retail solution with high impact design and exceptional operational portability. Their compact and lightweight design enables them to be transported by any standard vehicle or car.
The trailer units will allow clients to take their retail and merchandise products on the move to events, road shows and as promotional vehicles. The units will also make ideal temporary stores during shop refurbishments.
The launch of our new RMUs (Retail Merchandising Units) has also generated significant interest in the retail market. Designed for maximum brand impact, RMUs are custom-built retail units offering a creative retail solution for high traffic shopping areas such as shopping malls, retail parks and airports.
The units will appeal to customers who value access to flexible and adaptable promotional retail space for merchandise sales, specialist product launches and sample marketing activities.
Commenting on the new products launch, Nick Daffern, MD and co-founder of Rapid Retail, said: “The Rapid Retail name is well known in the sports and retail industries, standing for quality, value, innovation and trust. We’re proud of the growth of our brand and are genuinely excited about the continuing opportunities presented to the company. The launch of our new trailers and RMUs will enable us to provide clients with enhanced merchandising flexibility and offer an extended range of retail solutions to a wider audience. As per our existing portable shops, our key aim has always been for clients to take a quality product to the consumer at an affordable rental cost, whilst enhancing brand values. I’m confident our new products will further strengthen this objective.”
In the UK, the pop-up retail sector continues to flourish, with growth outpacing that of traditional retail outlets. In August 2015, a report produced by Cebr for EE, showed that pop-up retailing generated over £2.3 billion in annual revenue, 12.3% more than recorded over the previous 12 month period, increasing its share of the nation’s total retail market to 0.76%. In addition to established businesses launching a range of pop-ups to complement their business and event activities, recent research from EE suggested that almost two thirds of new businesses will begin life as a pop-up.
The sales and promotion opportunities are limitless with our new range of trailers and RMUs. If retail flexibility and brand enhancement are your goals, then our experienced team have the ability to deliver solutions to meet your desired objectives. Let us explain how our tailor-made retail solutions can really benefit your business.