Rapid Retail, the UK’s leading supplier of pop up shops and kiosks for the sports industry, has designed, built and installed a large new pop up shop for Championship side Nottingham Forest.

The 8m x 3m walk-in unit will be used to sell branded merchandise and replica kits on matchdays. It has taken pride of place at the club’s world famous City Ground, which regularly pulls in crowds of more than 30,000.

Displaying the club’s iconic branding and the phrase #thatlovingfeeling, the eye catching portable shop has been placed close to the entrance to the Brian Clough Stand. It provides fans with the perfect place to see, touch, try and buy merchandise, and to grab a memento of their visit.

Nick Daffern, MD of Rapid Retail, commented: “We’re delighted to have supplied this large portable shop unit to Nottingham Forest. It looks fantastic and will grab the attention of every fan in the vicinity, helping the club maximise its sales while improving the fan experience.

“We know that Forest is committed to its fans and the club continues to look at ways to enhance fan engagement and add value. We’re really pleased to be putting our skills and experience to good use, to support them in their efforts.”

Rapid Retail helps sporting venues big and small, to fulfil their retail ambitions. Clients are based across the UK and Europe, and range from Premier League clubs to non-league team.

Rapid’s portable units can be used for a broad range of applications, including shirt printing, bars and eateries, ticketing and programme booths, and matchday lotteries. They are available to either rent or buy, with options to suit all budgets – from small retail merchandise display units, through to pop up shops, and support with the creation of stadium fan zones.

For more ideas and project examples, view the Gallery, and for an informal chat about your sports ground’s needs, please call +44 (0)1386 555044.

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