West Bromwich Albion football club has kicked off the new season in style by enhancing the experience it provides for visitors with the addition of a portable shirt printing facility.

The fully branded shop, which has been designed, built and installed by Rapid Retail, has taken pride of place in the club’s grounds, alongside an existing portable merchandising unit.

It will provide official shirt printing services on matchdays, enabling fans to purchase a special memento of the day – a replica team shirt personalised with their chosen name and number.

The shop is the latest enhancement to West Bromwich Albion’s Hawthorns Stadium to be supplied by Rapid Retail, with the company having worked with the club for over seven years.

Nick Daffern, MD of Rapid Retail, commented: “West Bromwich Albion is a long-standing customer of ours and we’re delighted they called on us once again to help support them with their retail offering.

“With limited space in the club shop, and having already seen how successful the existing pop up unit has been, installing one of our shops was a natural choice. It’s a highly cost-effective solution when static space is in short supply.”

He added: “From day one the shop has proven really popular with visitors. It looks sleek and professional and adds an extra element to the whole fan experience.”

For over a decade, Rapid Retail has been supporting sports clubs in the UK and across Europe, to provide an outstanding fan experience. From Premier League teams, through to non-league clubs and with units available to suit all budgets and needs.

You may also be interested in:


For more information and an informal chat about how our units could help you, call our friendly team on +44 (0)1386 555044.