Rapid Retail has raced to the aid of Newbury Racecourse, supplying a set of fully branded kiosks designed to streamline and enhance the experience of visitors.

Building on an existing relationship, Rapid Retail has designed, built and installed four bespoke and fully branded kiosks. They have been placed at key points around the racecourse grounds and will be used to sell race cards, binoculars and support people who wish to transfer into the premier enclosure.

The units will help improve the overall experience for spectators, by minimising queuing time and improving ease of access, while at the same time helping the racecourse maximise its revenue.

Andy Clifton, head of communications at Newbury Racecourse, commented: “We are dedicated to providing the best possible experience for our customers and the kiosks from Rapid Retail fully support that. They not only look smart and professional, but are flexible and secure, as we have come to expect from Rapid Retail.”

Newbury Racecourse is over 100 years old and hosts 29 race fixtures annually, which are enjoyed by crowds of up to 20,000 people.

Nick Daffern, MD of Rapid Retail, said: “We’ve had the privilege of working with Newbury Racecourse for some time now. It is an iconic venue that combines a 100-year heritage with everything a modern sporting venue needs to offer.

“With this project, we are again demonstrating the versatility of our units and the many applications they can have. From providing additional retail space, to creating bars and catering units, or even acting as community areas designed to fulfil CSR targets, the possibilities are limitless.”

Since 2007, Rapid Retail has been providing kiosks and pop-up shops to sporting venues and retail brands across Europe. Clients range from Premier League, Championship and lower league football clubs, to national and premiership rugby clubs, cricket stadiums and tennis clubs.

The units are a flexible and highly affordable way to add additional space and are available to either buy or rent.

For more information and an informal chat about how our units could help you, please call our friendly team on +44 (0)1386 555044.

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