American football returned to London at the weekend, with the first of three games being played at Wembley Stadium as part of the NFL International Series.

Around 84,000 spectators packed into the stadium to see Seattle Seahawks take on the Oakland Raiders – making it the largest attendance sporting event to take place at the weekend.

Supporting visitors to get fully involved in the action and giving them an opportunity to take home a memento of their visit, Rapid Retail was asked to supply four large pop up shops ahead of the event.

The merchandising units, which are fully branded and include eye-catching NFL graphics, have been placed at key points around the stadium. They have been designed, built and installed by Rapid Retail on behalf of Fanatics, a global leader in officially licensed sports merchandise and a long-standing customer of Rapid’s.

Nick Daffern, MD of Rapid Retail, said: “We are delighted to have worked with Fanatics once again and the four new merchandising units we have supplied are already proving popular. They allow spectators to see, try and buy merchandise, generating valuable revenue while helping to enhance the overall experience for fans.

“The beauty of our portable retail units and kiosks is their flexibility. They can help brands make the most of all available external space, increase opportunities to make sales, reduce queuing times and take the pressure off bricks and mortar shops. All of which are very appealing for both venues, clubs and spectators.”

Nick added: “It’s great to see the NFL growing in popularity in the UK and we hope that will long continue. We are a sporting nation at our heart and it’s brilliant to see Wembley, one of our most iconic stadiums, hosting these events.”

Rapid Retail has been providing kiosks and pop up shops to sporting venues and retailers across the UK, Europe and further afield, for more than a decade. Clients range from football and rugby clubs, to sports brands, tennis clubs and cycling tours.

Rapid’s units are available to either rent or buy and can be used for a range of applications, including retail, catering and bars, ticketing, information booths, office space and community areas.

For more information and an informal chat about how our units could help you, please call our friendly team on +44 (0)1386 555044.

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