A new pop up shop has touched down at Northampton Saints Franklin’s Gardens stadium, as the rugby club continues to expand and improve its matchday experience for supporters.
The large new merchandising unit, which has been designed, built and installed by Rapid Retail, will provide supporters in the busy fan zone with additional opportunities to access merchandise – helping fans get into the spirit of the day, while alleviating queues and maximising matchday revenues for the club.
Franklin’s Gardens, which has a capacity of just under 15,500, is widely regarded as one of the best stadiums found anywhere in European club rugby. It was the first stadium of its kind to feature a ‘Matchday Village’, providing entertainment and refreshments for the whole family.
A recent expansion has seen the area grow, with even more indoor and outdoor seating and a wide variety of food and drink outlets, including street food from across the world. For children, a range of activities are on offer every match day, from U7s Tournaments, to face painting, passing skills practice and the chance to win prizes.
The quality of The Saint’s fan experience has been reflected in its average attendance figures, which have reportedly doubled since the Village was introduced over a decade ago.
Nick Daffern, MD of Rapid Retail, said: “The Saints are leading the way in Premiership Rugby, when it comes to providing a great day out for the whole family.
“Franklin’s Gardens is a busy place on match days and thanks to the new portable unit we have supplied, the club will have even greater opportunities to capitalise on the high footfall, while reducing queues – which no supporters want to battle – leaving them free to concentrate on having fun and soaking up the atmosphere.”
He added: “The ‘fan experience’ continues to be a major focus for sports clubs of all sizes, and we’re delighted that our versatile and cost effective units can offer a way for stadiums to make the optimum use of the space they have available.”
Rapid Retail is the leading supplier of mobile kiosks and portable units for sports clubs, leisure brands and other sporting venues. Units are available to either rent or buy, with options to suit all budgets.
The company’s rugby portfolio includes Saracens, Leicester Tigers, Worcester, Gloucester, Northampton Saints, Twickenham and Hull Kingston Rovers.
You can view a video of the Northampton Saints shop here: Rapid Retail Videos
For more information and an informal chat about how our units could help you, call our friendly team on +44 (0)1386 555044.