Pop up shops continue to grow in popularity, among brands, retailers and sports clubs alike. It’s estimated that there are now more than 10,500 pop up shops in use in the UK, employing around 26,000 people and generating revenue in excess of £2.3 billion – with everyone from start-ups to global brands reaping the benefits.
From large walk-in shops, to bars and catering units, pop ups can be used for a broad range of applications. And the best part? They are low cost and can be designed and built very quickly – especially compared to their bricks and mortar counterparts.
Why are they so popular?
For brands…. the potential benefits are endless. They offer a way to test the market; to try out a new location; to reach new audiences; or run a bespoke marketing campaign. They can also make the most of external space, such as car parks, or concourses, enabling sales to be captured from passing footfall, in areas that might otherwise remain untapped.
For stadiums and sports clubs….they offer a low-cost alternative to bricks and mortar stores. As they can be produced in a range of sizes and styles, they can help clubs make full use of all available space, to maximise matchday sales, while enhancing the fan experience. The trend for ‘fan zones’ being one area where the flexibility of pop up shops is really coming into its own, with portable shop units used to provide a full range of services for visitors.
Additionally….they can offer a solution for businesses and organisations where internal space is a premium. For example, for schools and universities who have an internal catering hall that is operating at full capacity. They can also be a quick solution for providing additional office or work space, coming at a much lower cost than a fixed structure would be.
Rapid Retail portable shops in action
Telecoms giant O2
O2 is a leading UK retailer, supplying mobile phones and phone contracts to both consumers and businesses. This 8m x 3m pop up shop was created for an external area, next to a shopping centre car park.
The shop needed to be highly secure (as sim cards and other valuable stock would be on the premises), while at the same time being open and visually inviting to shoppers. It also needed to effectively replicate the look and feel of a bricks and mortar O2 shop, while being robust and hard wearing to withstand its external location.
The end result is an inviting shop unit that grabs the attention of passing trade and provides the O2 sales team with a suitable area for selling and signing up new contracts.
West Cornwall Pasty Co train station outlet
West Cornwall Pasty Co sells award winning pasties. The company wanted a catering unit for use on a busy train station platform. A 3m x 8m catering unit was the answer, complete with a storage room, ready for both cold and dry storage. The fully branded and powered unit complies with all relevant catering regulations, surrounding food preparation and fire safety, and can also be fully secured when not in use.
They now have an enticing catering unit that is capturing sales from travellers passing through the station.
Theme park photography shop
Photography company Picento wanted a shop unit for a central location within Blackpool Pleasure Beach. The fully branded, 6M length x 3M wide x 2.5M height bespoke shop, features a large open hatch with worktop area for viewing photos on screens. Plus, a gallery wall area, lockable office space and separate personnel access doorway.
The shop unit is also robust and highly secure, which was a key consideration for its design. This saw the inclusion of features, such as two electric roller shutters.
Pop up shop for Quickstitch at McArthur Glen
Quickstitch is a national clothing repair and alterations business. The company wanted a pop up shop that would allow customers to have their garments altered within hours.
The unit needed to blend in with the McArthur Glen outlet layout, while offering a friendly and welcoming area for customers. The finished product is an eye-catching design that not only reflects the Quickstitch branding, but is a comfortable and airy place for staff to work and customers to visit.
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