Rapid Retail has helped Crystal Palace bring its fanzone to life, through the supply of a range of portable shop units.
Crystal Palace is a Premier League football club based in south London that plays its home matches at Selhurst Park stadium. With a capacity of more than 25,000 and plans to increase this by a further 7,000, the club remains focused on finding new ways to improve and enhance its fan experience.
Having already supplied Crystal Palace with a large 9 metre walk-in pop up shop, Rapid Retail was asked to design, build and install a number of additional portable units.
These units were to be used as part of a new fanzone being created within the stadium. Opening three hours prior to kick-off, the 900m² fanzone was to offer pre-and post-match entertainment. It was to be divided into various sections, including live entertainment stages, a huge LCD screen, dining areas, shops and a football skills area.
There would also be a section for young fans to enjoy a ‘Fastest Shot’ machine, EA game station and a class room area with a range of activities to take part in, and chances to win prizes.
Rapid Retail went on to supply four new units*:
- A 6m x 2.5m unit housing shirt printing
- A 5m x 3m unit which has become an education area for children
- A 5m x 2.5m catering unit
- A 6m x 2.5m catering unit
The new fanzone has provided fans of all ages with the perfect location in which to enhance their matchday experience.
The units provided by Rapid Retail have helped to make the whole process very easy for Crystal Palace. They offer a highly cost-effective solution for providing activities and services within the fan zone, and are flexible enough to be used for a broad range of uses.
The large merchandising shop unit also continues to enable the club to ensure it is achieving the maximum matchday revenue, by giving visitors more opportunities to see, try and buy goods.
For more information, or a quote, please call the team on +44 (0)1386 555044
You may also be interested in:
- What is a fan zone and why are so many sports clubs investing in them?
- What can lower league football clubs do to provide a great ‘fan experience’?
- How to increase matchday sales when you’re on a tight budget
*The bespoke header panels used on the portable units have been supplied by a third party