Privacy Policy

This privacy policy explains how we use any personal information we collect.

Topics covered here:

  • What information do we collect about you?
  • How will we use the information about you?
  • Contact forms
  • Chat Box
  • Google Analytics
  • Remarketing & Heatmapping
  • Marketing
  • Access to your information and correction
  • Data breaches
  • Other websites
  • Changes to our privacy policy
  • How to contact us

What information do we collect about you?

We collect information about you when you place an order for our products or services.

We also collect information when you voluntarily complete a contact form, customer survey, or provide feedback in any other way. Including when you converse with us via our website Chat Box function, or request to join our marketing list.

How will we use the information about you?

There are several legal basis under which we may process your personal data:

Contracts – We will collect information about you to enable us to provide a quote, process your order and manage your account.

Consent – If you give your consent, we will add you to our marketing list, to keep you up to date with informative content, and the latest company news, products and services.

Legitimate interest – If you have expressed an interest in our products or services (such as by submitting a question via our website forms or Chat Box), or you have bought from us in the past, then we may contact you to see if we can assist you further.

We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

We may also need to send your details to credit reference agencies and fraud prevention agencies, to be able to process your order.

Legal obligation – We may also be required to process your personal information in order to fulfil any legal obligations that may arise.

Contact forms

Should you choose to contact us using the Contact us form, the Message Us form, or an email link, none of the data that you supply will be stored by this website or be passed to / processed by any third-party data processors.

Chat Box

We offer a Live Chat Box function, which is delivered by Zendesk. This service works using cookies, to let us know what pages are being looked at and when you have visited our site. We use this data to help us improve our website and the service you receive from us.

Any data you provide via the chat box, such as your name or email address, will only be transferred to our customer database, if you go on to request a written quote or to become a customer.

Otherwise, it will be deleted from the software following 18 months of inactivity. You also have the right to request that any data we hold about you is deleted at any time.

Google Analytics

Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, and to better understand how well pages are working.

Although GA records data, such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you, but Google does not grant us access to this.

GA makes use of cookies, details of which can be found on Google’s developer guides. User and event data is held on Google servers for 38 months. Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.

You can find out more about them by visiting or

Remarketing & Heatmapping

We use Google AdWords Remarketing to advertise Rapid Retail across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the Rapid Retail website you have viewed, by placing a cookie on your machine. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TO YOUR COMPUTER. The cookie is used to say ‘This person visited this page, so show them ads relating to that page’. Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

We also want to better our understanding of how visitors currently use certain key pages on the website, so we use a tool called Lucky Orange. The heatmap tool works by using cookies that help us understand how website visitors are using certain pages, for example by recording mouse clicks, mouse movements and scrolling activity. Lucky Orange does not track this activity on any site that does not use the Lucky Orange system and you can choose to disable the service at any point by visiting


If you choose to join our mailing list, the email address that you submit to us will be held within Hubspot, who provide us with email marketing services. We consider Hubspot to be a third party data processor.

Your email address will remain within Hubspot’s database for as long as we continue to use its services for email marketing, or until you specifically request removal from the list. You can do this by unsubscribing using the unsubscribe links contained in any email we send you, or by requesting removal via email. When requesting removal via email, please send your email to us using the email account that is subscribed to the mailing list.

If you are under 16 years of age you MUST obtain parental consent before joining our email newsletter.

While your email address remains within the Hubspot database, you will receive periodic newsletter-style emails from us. We would like to send you information about products and services of ours, which may be of interest to you. If you have consented to receive marketing, you may opt out at any point.

You have the right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please email

Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some, or all, of your personal information, then please email or write to us using the below contact details.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

Data breaches

We will report any unlawful data breaches of the personal data we hold, and any held by third party data processors, to any and all relevant persons and authorities within 72 hours of the breach, if it is apparent that personal data stored in an identifiable manner has been stolen.

Other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read and check their privacy policies.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this we b page. This privacy policy was last updated on 23 May 2018.

How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you:

by email to:

by phone: 01386 555044

by post: Rapid Retail Ltd, Unit 1 Goodwood Road, Keytec 7 Business Park, Pershore, Worcestershire WR10 2JL

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