Saracens Rugby Club has seen its matchday revenue soar, after expanding the retail offering of its north London stadium with the addition of a new pop-up shop.

The fully branded retail unit was designed, built and installed by Rapid Retail, the UK’s leading provider of portable retail space for sports venues.

The experienced team – who have already provided units for many of Europe’s top sports grounds, including Twickenham – worked on the project in conjunction with BLK Sport, the club’s official merchandisers.

Allianz Park stadium in Hendon, North West London, has a capacity of around 13,000. The new modular retail unit is designed to help the high profile rugby union club increase its sales, by capitalising on this high footfall. It also relieves the pressure felt by the club shop, while improving the experience of customers by reducing queuing times.

Nick Daffern, MD of Rapid Retail, commented: “We’re delighted to have supplied this shop unit to Saracens and as expected, it’s been a huge success.”

He added: “What we offer is an affordable, flexible way for venues to increase their sales opportunities and enhance their customer experience.

“Saracens is just the latest in a long line of sporting venues to take advantage of the units we offer. Whether it’s additional space to sell merchandise, or to use as a catering unit or bar, or even to create a community area in support of a club’s CSR efforts, clubs of all sizes are now reaping the benefits.”

For over a decade, Rapid Retail has been supporting sports clubs to fulfil their retail ambitions, from Premier League teams, right through to non-league clubs. With units to suit all budgets, the company’s rugby portfolio includes Leicester Tigers, Worcester, Gloucester, Northampton Saints, Twickenham and Hull Kingston Rovers.

For more information and an informal chat about how our units could help you, call our friendly team on +44 (0)1386 555044.