If you’re a sports club or sporting venue, then maximising attendance and achieving healthy sales will be a top priority.
You’ll want to make the optimum use of all available internal and external space, to not only increase opportunities to buy, but aid the movement of visitors around the ground and ensure their experience is an enjoyable one.
So, what are your options?
Here, we’ve pulled together the top solutions and how they might best be applied, along with real-life examples of some units in action. For more ideas, check out: The top 10 ways sports clubs can use mobile kiosks and portable shops.
What to use for…..entrances/exits
- Kiosks: from ticketing to catering, race cards and programme booths, kiosks can provide a flexible and highly cost-effective option
- Example: Newbury Racecourse enhances its spectator experience
What to use for…..concourses and walkways
- RMUs / RDUs – an effective way to display merchandise and capture trade from passing football
- Wardrobe-style units – a very popular style of RDU, these units are eye catching, can fit in small spaces and are easy to secure when not in use
What to use for…..external spaces
- Portable shops – from small merchandising units, to large walk-in pop up shops, modular units can be fully branded, powered and located to achieve maximum sales in high footfall areas, while relieving queuing and the pressure felt by static shops
- Kiosks – great for small spaces and providing service outlets across a site, they can give visitors easy access to what’s on offer, also grabbing sales from those who never venture near internal shops or catering facilities
- See: Northampton Saints call on Rapid Retail to help tackle matchday queues
What to use for…..mobile (moveable) solutions
- Wardrobe-style merchandise display units
- Trollies – highly flexible and can easily be moved around the ground. They can be fully branded and also fitted with digital display screens and other bespoke features as required
- Example: Portable lottery trollies prove just the ticket for Chelsea
What to use for…..fan zones
Many clubs are now introducing dedicated ‘fan zones’ or fan villages’ within the grounds. These areas are a place where visitors can come together and soak up the atmosphere, ahead of and following the main event. By encouraging fans to spend more time at the venue and offering them a range of activities to take part in and enjoy, average spend is likely to be increased, while the fan experience is enhanced and there’s even more ‘added value’.
Fan zones comes in all shapes and sizes, but great options for use in these areas typically include:
- Retail and merchandising units
- Bar and catering units
- Entertainment/community areas
- Experiential units
- Shirt printing kiosks
- Programme kiosks
- See: What is a fan zone and why are so many sports clubs investing in them?
- Example: Fan experience is the focus for Ipswich Town Football Club
You may also be interested in:
- Top tips for increasing merchandise sales on matchdays
- 5 ways to maximise revenue for sporting venues
- How Evesham United doubled its matchday revenue (with video)
- Why football clubs across Europe are taking advantage of portable units
Rapid Retail has been supporting sporting venues across the UK and Europe for over a decade. From premier league teams, through to non-league clubs. Our units are available to either rent or buy and can be used for a broad range of functions, from retail and ticketing, to catering, bar units, or fan zone areas. For more information and an informal chat about how our units could help you, please call us on 01386 555044.