Making a brief journey down the road from neighbouring stadium Parc des Princes, the trailer stands its ground once again at one of the largest events in sport across Europe this past weekend, capturing otherwise lost merchandise sales from outside the Stade de France.

Unfortunately for them, the French cracked right at the end once again as South Africa scored a try deep into injury time to win 29-26 on Saturday.

France thought they had the Springboks beaten for the first time since 2009 after losing their past six meetings – including four last year – but once again poor composure cost Les Tricolores in the second match of their 4 -Test European tour.

With high hopes of seeing their team triumph over the Boks pre-match, the French fans stormed the merchandise trailer to take home a piece of memorabilia from the match-day and represent their home nation.

After the game, with spirits subdued, fans continued to equip themselves with the available merchandise – a wonderful example of how fans represent their teams for life – not just on the day of victory.

To offer your fans the ultimate match-day experience, regardless of the result, Rapid Retail is the go-to. Speak to us today on +44 (0) 1386 555044 to find out more about how we can help you optimise fan engagement, boost sales revenue and create the best retail experience for your customers.