Rapid Retail has once again deployed a set of high-quality, branded retail solutions to boost revenue opportunity for Stade Toulousain.

Stade Toulousain, also referred to as Toulouse, is a French rugby union club from Toulouse in Occitania. Toulouse is one of the most successful clubs in Europe, having won the Heineken Cup a joint-record four times – in 1996, 2003, 2005 and 2010. They were also runners-up in 2004 and 2008 against London Wasps and Munster, respectively.

Stade Toulousain has also won a record 20 French Championship titles. It is traditionally one of the main providers for the French national team. Their home ground is the Stade Ernest-Wallon. However, big Top 14 matches along with Heineken Cup games are often played at the Stadium Municipal de Toulouse.

When it comes to successful clubs like Toulouse, its only right for their matchday retail offering to be of the same standard as their performance on the pitch.

Toulouse went up against 5th place Castres last weekend after taking delivery of their retail units, which surely provided them with the luck to triumph 36-15 over the current champions. With good results come happy fans, and happy fans will always support their club by kitting themselves out with the latest club merchandise. Covering high-footfall areas using RR solutions allows for all fans to have easy access to the club shop whilst simultaneously minimising queue times across the stadium.

Branded in traditional club colours, Toulouse’s mobile merchandising units are deployed strategically across the ground – indoors and out – to provide a simple retail set-up in areas where space may be restricted. These highly visible solutions are bound the catch the eye of passing fans to entice them into supporting their club further, sponsoring the Stade crest across a range of garments.

The ability to set up shop in concourses and walkways furnishes empty corridors with club colours and branding, truly enhancing the overall look and feel for fans, club staff, and players alike.

On the other hand; we have a solution that, although may not be as portable, still offers a flexible and compact retail space to act as a secondary outlet to the club’s existing bricks and mortar superstore. The branding elements remain the same, so as to fit with the club’s red theme, offering a product that looks and feels like part of the furniture, while still standing out and boasting its unique visual appeal.

A combination of these solutions provides an all-encompassing package to cater for all the merchandising needs of Stade Toulousain on match days. If you’d like to find out more about our range of diverse products, contact us on +44 (0)1386 555044 or email sales@rapidretail.co.uk