Rapid Retail’s Stadium Event Shops join One Direction at Wembley Stadium

Rapid Retail’s stadium event shops were in prime position at Wembley Stadium for One Direction’s final leg of their 2014 ‘Where We Are’ UK Tour. The world’s biggest boy band had already played at some of the UK’s biggest venues, including Croke Park, the Stadium of Light, the Etihad Stadium and Murrayfield.

Strategically positioned to capture the hearts of 1D fans, the stadium event shops could be seen across Wembley’s outside concourse areas, selling official 1D merchandise and programmes to the thousands of fans lucky enough to get a ticket for the group’s sell-out tour.

With so many sporting and musical events held at Wembley, the portable shops and kiosks had been ordered from Rapid Retail with no exterior branding, enabling the iconic venue to utilise them in all situations and for all purposes. Rapid Retail’s units are designed to maximise the space available around stadium concourses, offering facility operators a versatile and adaptable retail solution. In addition, given the size and construction of the units, they provide venue organisers with the opportunity to reposition them anywhere they’re needed with great ease and convenience.

Nick Daffern, Managing Director of Rapid Retail, said: “There is a huge amount of organisation involved in stadium events. Here at Rapid Retail we offer to take care of one important aspect. Our expertise is in retail, marketing and logistics. You have to make the areas in which you are selling merchandise or programmes eye-catching, accessible and simple to use. Our stadium event kiosks and shops are designed with this in mind. Portable, effective and simple to position in the desired areas, fans are given greater access to merchandise and programmes, and stadiums are offered an affordable way to access additional retail space. A win-win situation for all.”

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