You can’t google the terms ‘leicester’, ‘football’ or ‘premier league’ without images of Claudio Ranieri and his Leicester City FC team dominating the screen. Capping a fairytale story amid a party atmosphere at the King Power Stadium last Sunday, the Foxes lifted the Premier League trophy for the first time in their 132-year history. A truly remarkable achievement given that the team had been battling against relegation a year ago and were ranked 5000-1 outsiders to win the league at the start of the season.
Leicester, situated in the Midlands, half way between London and Manchester, two cities whose clubs have dominated the Premier League in the last 20 years, hasn’t always been known for its football prowess. Gary Lineker may be one of its most famous sons, but the city has, until recently, been more notable for its rugby success. Half a mile up the road from the King Power Stadium, you will find Welford Road, home of Leicester Tigers rugby club. With 2 European Championship, 10 English Premiership, 5 English Cup and 2 Anglo-Welsh Cup trophies to their name, Leicester Tigers are one of the most successful rugby clubs in the UK.
Leicester’s Stadium Shops
Both clubs are at the top of their game and joined Rapid Retail’s growing list of illustrious sports clients a few years ago. Keen to provide enhanced facilities for fans whilst developing broader revenue opportunities for their clubs, they are utilising Rapid Retail’s portable shop units to great effect.
At Leicester City, the deployment of two large stadium shops, one for the sale of the club’s official merchandise and one as a stand-alone shirt printing unit, are a huge success. Leicester Tigers, meanwhile, have seen the installation of retail display units, ticket collection kiosks and a portable merchandise shop have a significant and positive impact on revenue and their fans’ match day experience over the years.
Rapid Retail’s modular stadium shops are secure, flexible, fully customised and distinctly branded in clubs’ colours and logos. They offer stadium operators a highly effective and affordable way to supplement existing facilities, thereby enhancing brand values, increasing revenue, reducing fans’ queues and creating a smoother customer flow around the ground.
Will Leicester City FC follow the success of their neighbour Leicester Tigers? Only time will tell…