Please Look After This Temporary Shop Unit. Thank You

Concept

When the only shop in the world which is exclusively dedicated to Paddington Bear had to be temporarily closed for renovation, Rapid Retail was approached to provide an interim retail solution. Paddington Bear Licensing Agents, the Copyrights Group, chose to use a Rapid Retail temporary shop unit on the Paddington Station concourse, in order to keep sales of the popular bear buoyant during the refurbishments. The retail display unit is one of Rapid Retail’s most popular products, used at sports stadiums and shopping malls throughout Europe and the UK.

Design

The Copyrights Group opted for a portable retail display unit with coordinating counter component – a portable and highly effective temporary shop unit set-up, customised and branded to reflect the iconic Bear’s colour scheme and logo..

The main unit was manufactured using a 30mm steel tube frame, clad with 3mm aluminum composite panels. A slat-wall display system was fitted internally, with integral castors added for ease of mobility.

The counter unit was a fully branded, consisting of a 18mm fire-rated MDF box unit with internal shelf and sliding doors for storage.

Overall Dimensions (l x h x w):

Retail Display Unit: 4m x 2.2m x 1m (open), 2m x 2.2m x 0.6m (closed)

Counter component: 1.2m x 1m x 0.6m

Result

By modifying and personalising one of Rapid Retail’s standard products, the Copyrights Group were able to benefit from a bespoke and engaging retail display solution which ensured maximum brand awareness in a high footfall area. A highly successful venture for both Paddington Bear and Network Rail!

temporary-shop-unit-paddington-bear

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