“We undertook to find new mobile retail merchandising units that would offer the visitor to our venue the opportunity to purchase goods in a modern and welcoming environment. We selected Rapid Retail because the firm understood the complexities of managing high volume crowds in a short space of time. It is essential that the units can maximise revenue and ensure that the ambiance of this facility blends with the arena and mirror images customer expectations of high street retailing.
Through Rapid Retail we have maximised the space available around the arena, offering customers in all locations the opportunity to purchase Official Cricket Merchandise more conveniently. Success is measured by performance and we have seen a double digit sales growth from retail sales in our Twenty20 campaign.”