“We have an excellent relationship with Rapid Retail. Their units are flexible, highly visible and a cost-effective way to increase our retail space. Manchester City’s profile has never been higher and we needed a retailing partner who can help us go forward. Rapid Retail provides an affordable way of doing just that. We’ve positioned the shops and kiosks in the areas where people are coming into the stadium. In the last 20 to 30 minutes, especially, it is difficult for them to get to the main store. It is important that our supporters enjoy the whole experience of match day, and that includes shopping. Rapid Retail has ensured that is the case.”