Rugby fans paying a visit to the prestigious Principality Stadium in Cardiff, will now have even more opportunities to get involved in the action and take home a memento of their day, following the addition of two new pop up shops.

Rapid Retail has designed, built and installed the units on behalf of Fanatics, a global leader in officially licensed sports merchandise and a long-standing customer.

The large, portable retail units, which are 5 meters and 10 meters in length respectively, will be used to sell Welsh Rugby Union branded merchandise on matchdays. They have been placed at key points around the stadium, to help maximise sales in high footfall areas and to enhance the experience of fans.

Nick Daffern, MD of Rapid Retail, commented: “We were delighted to work with Fanatics once again, to support them with their retail offering at the Principality Stadium.

“The units we have supplied are robust and secure. Importantly, they are eye-catching and will help grab the attention of passing visitors, encouraging them to get involved and feel part of the action.”

Since opening in June 1999, the Principality Stadium (formally known as the Millennium Stadium) has welcomed an average 1.3 million visitors through its doors every year. With a capacity of 74,500, the stadium was the first in the UK to have a fully-retractable roof. It also boasts three dedicated fan zones, which provide a place for visitors to meet, soak up the atmosphere and enjoy pre and post-match entertainment.

As well as being the home ground of both the Welsh national rugby union and football teams, the stadium plays host to high profile boxing matches, speedway and a variety of musical events.

The new units add to the extensive retail and hospitality facilities on offer.

For over a decade, Rapid Retail has supplied portable shops and kiosks to sporting venues across the UK and Europe. From football and rugby stadiums, to motorsports venues, horse racing and tennis clubs. Units are available to either rent or buy and can be used for a broad range of functions, from retail and ticketing, to catering and bar units.

For more information and an informal chat about how our units could help you, please call our friendly team on +44 (0)1386 555044.

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