Merchandising Units for Sports Clubs and Stadiums

Bespoke merchandising units from Rapid Retail can be seen the world over at major sporting venues and stadius. The portable building company has enjoyed significant success supplying its high quality mobile retail units to leading sports stadiums and venues in the UK and Europe, attributing this success to the versatility, strong branding and innovative design of its products.

Why Sports Venues choose Rapid Retail’s Merchandising Units

  • With considerable knowledge in retail, marketing and logistics, Rapid Retail understands the requirements of 21st century venue and event management
  • Its custom-built and eye-catching portable units come fully ‘plug and play’ ready
  • The units can be utilised in a variety of ways. They help ease the burden on existing facilities, including club shops, bars and offices, improve customer turnaround and reduce the fans’ time spent queuing. In addition they provide stadium managers with an affordable and highly effective way to access additional retail space
  • Additional modular retail space, strategically placed, generates both impulse buys and sales otherwise lost in crowded and busy club shops. This increases matchday yield and improves ‘fan experience’. One club reported a 30% increase in fans served
  • Constructed of steel, Rapid’s units are strong, robust and, above all, secure
  • Through its unique rental plan, clubs can increase their retail footfall with no initial capital expenditure
  • Rapid’s modular units are designed for ease of movement and can be repositioned quickly and efficiently
  • Rapid’s operations team can install a shop unit in less than 2 hours, presenting venues with additional retail space in the minimum amount of time
  • Rapid can also help run its shop units by recruiting, training and managing staff
  • The retail merchandising units are transported on purpose-built articulated trucks with their own hydraulic crane
  • A typical shop unit takes just 8-12 weeks to construct
  • All units are taken back and replaced at the end of their lives

Merchandising Units Across the World

Sports Clients include international and national rugby and football clubs, racecourses, cricket grounds, tennis stadia, golf venues, including:

Chelsea, Manchester United, Manchester City, Arsenal, PSG, FC Barcelona, AC Milan, Inter Milan, Monaco, Wembley Stadium, Twickenham Stadium, Millenium Stadium, Gloucester Rugby Club, Worcester Warriors, Bath Rugby Club, Lord’s, Silverstone, Aintree, Cheltenham Racecourse, ‘The Open’ Golf Tournament and the London 2012 Summer Olympics.


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