An elegant new Rapid Retail solution has been deployed to serve traditional wood-fired pizza, just in time for the coming week of racing at Ascot.

The Wood Fired Pizza Company or TWFPC is a family business, who’s primary goal is to provide the very best mobile, event and venue catering – as stated on their website. ‘We work closely with our clients to ensure we are providing the right catering mix, offering a targeted product to the intended audience whilst remaining in character for the event.’

Now, with the addition of their new Rapid Retail shop, they look to continue in style with the first day of racing at Ascot on Tuesday – welcoming around 300,000 racegoers across its 5-day duration.

This particular unit is unique in that its interior has been tiled with a traditional looking stone cladding, which not only provides a heatproof solution for protecting the unit whilst cooking, but completely changes the aesthetic for the better, bringing real life to this solution.

Other features include a half-height canopied serving area for a serve-over-counter dynamic, full lighting and electrics, bespoke ventilation and custom paintwork/vinyl graphics.

With a solution like this on site in a place like the Ascot, it’s a given that the guys and girls at TWFPC will have their work cut out for them, serving the masses over the course of the next week. We wish them the best of luck with the event and look forward to working together in the future.

If you’d like to find out more about our event catering and retail solutions – whether it be bars, fast food or even merchandising – contact us on +44 (0)1386 555044 or email to discuss your ideal solution.